These are exactly what they sound like, just videos instead of text and a headshot on your website.
A number of our clients have found video testimonials to be a fantastic way of promoting their businesses products and services affordably and effectively. Traditionally, customer testimonials appear on your website in the form of a short quote.
A video testimonial gives the happy customer an opportunity to share their feedback directly with other potential customers. It makes your testimonials more relatable and personal, and can further encourage new customers to make a purchase.
YOUI (The Australian Insurance Company) uses this approach in their tv ads.
Video ads are what most people think of when thinking about ‘video marketing’, but their effectiveness is a hotly debated topic in the marketing industry.
When there were only a handful of media platforms through which you could advertise your products and services (tv, radio and print), ads made a lot more sense, but in the current climate, where there are literally thousands of options for advertising mediums, their ROI has dropped significantly.
Don’t get me wrong, ads still have their place, but the ROI for most businesses is significantly lower than one might expect.
A video profile is something I recommend to all businesses. Put simply, it's a 1 - 2 minute video that explains what your company does, what you stand for, and what you do differently.
Often, these profile videos will use a specific example of the company’s services and even a case study to help promote the business’s services. Sometimes, they might just help customers understand who you are.
It’s a great way to quickly and effectively begin building trust and credibility with customers, and is highly effective for both B2B and B2C advertising.
Livestreaming is a fairly new development in the world of online marketing. They allow you to reach your audience live, and are an extremely useful way to directly interact with your audience online. Audiences are more likely to actively engage with live video. Facebook says that viewers are 10 times more likely to comment on a live video than regular videos, a big win for customer engagement.
Live streams also encourage a feeling of urgency in viewers, they want to get involved, and not miss out on an exclusive ‘behind the scenes’ look at an event, or a ‘first look’ product launch.
Tesla makes good use of live streams to launch products worldwide. The model Y launch is their most recent stream (at the time of writing), and is an example of an extremely well produced live stream.
Do you find yourself responding to a lot of support requests or emails in an effort to explain your products or services? Or having to spend your first 10 minutes with a new client on the phone explaining what it is you do?
If that’s the case, you may find that an explainer video can save you masses of time and money.
An Explainer video is simply an explanation in the form of a video. They can be animated or live action, and are designed to make complex ideas, easy to explain.
The Amazon Go explainer is an example of an excellent explainer video. It shows off the advantages of the service, how to use it, and how it works.
So, in conclusion....
There are dozens of different kinds of video content that your business can take advantage of, each offers their own advantages and disadvantages. One thing is very clear though - all businesses should be taking advantage of video to both market to, and educate consumers or other business. It's a no-brainer.
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