LPO Digital Signage
What is the LPO Digital Media System?
Licensed Post Offices are a critical part of Australia Post’s retail network, and the Retail Channel Marketing team is committed to supporting the marketing of products and services through the best methods available.
The Digital Media System (DMS) gives licensees access to a low cost, low maintenance digital signage service similar to that currently in our corporate outlets Australia wide.
The solution is built on a bring your own screen, self install system that has been designed to make digital signage as easy to use and accessible as we can for Licensees.
This page includes all you need to know about the getting the DMS in your outlet.
What needs to be supplied by the Licensee?
You supply whatever display you'd like, as long as it is a full HD display, and has a HDMI port.
You'll require a spare power point near your display for the DMS player to be connected to.
We support both WiFi and ethernet, but recommend ethernet for reliability. Wifi must be configured by Cubed before shipping.
What gets shown on my screen?
Whatever you want!
With the introduction of the DMS Control panel, licensees can make changes to their content selection quickly and easily.
You can choose from dozens of product categories and kinds of content, including community messages, live foreign exchange pricing and live, local weather forecasts, with more to come!
Content is automatically added and removed at the correct times for promotions and specials, and if you want something a little different for your outlet, you can order custom content through the custom content builder.
Australia Post usually locates screens where the most dwell time occurs. This differs in different outlets, but is normally where customers queue at the counter.
Consider the kind of screen you are installing as well. Screens positioned in full sunlight will need to be much brighter than screens that are fully indoors and out of direct sunlight. We recommend purchasing commercial grade screens for screens in full sunlight as they are better suited to this kind of application. There are also a couple of mounting solutions to consider for your screens.
Perfect for placing on the sales floor or for giving you the ability to place the screen wherever your customers tend to dwell. Also great for experimenting with your screen location.
Please keep your customer's safety in mind when it comes to free standing screens, as they often require cables be run along the floor to the screen's location.
A more permanent solution. Often used for behind the counter or for welcome screens near the outlet's entryway. Looks more professional and allows cables to be completely hidden.
This is the preferred solution for mounting your screens. Australia Post uses adjustable wall mounts to allow easy access to the rear of the display for maintenance or adjustment.
You can use almost any new television or commercial display with your DMS player. There are a number of important factors to consider when deciding on a screen. Size, brightness, cost, warranty and appearance all need to be considered. You can also mount your screen in either portrait or landscape orientation.
You also need to weigh up the advantages of commercial screens against consumer displays for your outlet.
As an absolute minimum, your screen must support the following:
- 1920 x 1080 resolution (also called Full HD)
- HDMI inputs (where possible HDMI 1.4 or above)
- An appropriate size for your outlet (recommend 10 inches for every meter customers are likely to be from the display)
24 - 32 inches
Good for when your customers are only a couple of meters from your display or there is very limited space available.
32 - 58 inches
Perfect for smaller outlets. For applications where the audience is between 3 and 6 meters from your display.
58 - 100 inches
For larger outlets where customers are often more than 6 meters from the display. May be worth considering a pair of displays instead of just one large one.
Consumer or Commercial Display?
Ultimately, it's up to you to choose the right display for your outlet. We have outlined some of the differences between commercial and consumer displays for you to consider below.
Not to run all day
Short warranty periods (12 months)
Narrow viewing angle
Can appear unprofessional
Harder to source
Designed for 24/7 operation
Low profile, even bezels
No logos/small logos
Long warranty (10 years)
Wide viewing angle
The DMS player is as easy to install as an Apple TV or DVD player. The installation guide below will give you an idea of just how easy it is to set up your own DMS player.
Because it works
A recent study showed that engaging digital signage captured 400% more viewer's attention when compared to traditional static signage
Well-positioned digital displays reduce your customer's perceived wait times by as much as 35%, increasing customer satisfaction in your busiest periods
Digital signage caused customer retention of a product or service being advertised to increase by 30% when compared to traditional methods
What will it cost?
LPO DMS Subscription
- DMS Player plug and play kit
- DIY installation
- Automatically updated content
- Online support
- Access to the DMS Control panel
- Access to future features and content
How do I get my own digital signage?
Feb 13, 2018
Complete an Expression of Interest form
Once you have decided on and installed your screen(s), begin the LPO DMS on boarding process by filling in the EOI form at the bottom of this page.
This will trigger a request for your area or network manager to approve the installation of digital signage in your outlet.
Feb 13, 2018
Purchase and Install your screen
Using the information available on this page, decide on the kind of screen(s) you would like in your LPO and install them in your outlet.
Feb 13, 2018
Once you have been approved for digital signage, you will need to complete some more paperwork.
This is all done via email, so keep an eye on your inbox.
Feb 13, 2018
Log in to the control panel and configure your player
You'll receive an email with instructions to log in to the control panel.
You can configure your screen before it arrives, so you are all ready to go when you receive it!
Feb 20, 2018
Install your new DMS player
Your player is shipped by express post and is super simple to install!
Feb 13, 2018
Enjoy your automatically updating, high-quality digital content.
And best of all? Enjoy not having to replace posters every week!
Frequently Asked Questions
*2019 LPO Expo FREE offer
The first 200 licensees to sign up for the DMS program will receive the DMS player free of charge for the first 12 months. The LPO is expected to provide their own Full HD display. Players will not be shipped until LPO's configure their player via the LPO DMS Control Panel (licensees will be supplied a login link upon agreement to the terms and conditions). If the player does not appear online within 30 days of receiving the player, the LPO will no longer be eligible for the 'free' offer, and will need to return the player to Cubed.Media at their own expense.